Writing a Sample of Narrative Essay About a Family Member

Composing a Sample of Narrative Essay About a Family MemberSo you've been solicited to compose an example from account article about a relative. You don't have any genuine involvement with composing these sorts of articles. Yet, there are a few things you can do to make it simpler. In this article I'll examine some straightforward things you can do.A test of account exposition about a relative is a story that enlightens every bit of relevant information concerning an individual and his/her family. An example of account paper about a relative may incorporate anything from your granddad's involvement in liquor addiction, to your grandma's battle with psychological instability, to your relatives' encounters with medications or misuse. These examples are valuable for journalists since they offer them a chance to introduce their own encounters in an increasingly complete manner.To utilize tests of story article about a relative penance as a guide, consider how the essayist's voice ought t o be communicated. In the event that the example utilizes humor, attempt to communicate that in a way that draws in the peruser's creative mind. In a tale about liquor abuse and compulsion, the author ought not patronize the peruser. Then again, if the author utilizes a staggering feeling of despairing, there ought to be a feeling of expectation and good faith so as to keep the peruser interested.To decide how the storyteller should sound, pose yourself two inquiries. One is whether the storyteller displays any sort of qualities that different individuals from the family share. The subsequent inquiry is whether the storyteller's perspective worries about the concern of enthusiastic duty or forswearing. Frequently, the storyteller's position, combined with the activities and responses of different characters, will decide if the portrayal feels like a fair record or a painstakingly made fiction.You may likewise need to consider the viewpoint of the individual whom you will describe in an example of account exposition about a relative. In the event that it is your grandma who is the focal point of the exposition, you'll need to expound on her character with deference and delicacy. In case you're expounding on a more youthful kin, make certain to recollect that a tale about a more youthful kin can incorporate different variables, including negative and positive ones. Whatever your topic, make certain to give your voice compassion.The next thing you ought to consider is your sentence structure. On the off chance that your sentence structure is excessively disconnected, you won't have any attachment. In case you're composing a rundown of advantages and disadvantages, set aside the effort to make sense of the request for those upsides and downsides. Having your sentence structure appropriately adjusted will enable your peruser to follow along.Finally, consider the sort of story you're telling. Stories that investigate the considerations and sentiments of various indi viduals regularly fit the examples of story paper about a relative penance. In spite of the fact that your own encounters are pertinent to your story, you ought to abstain from depicting characters as 'other'. Rather, put your perusers in the shoes of other people.Your perusers have the right to have a story that depends on what truly occurred. Regardless of whether your story is a diary or an anecdotal work, consider tests of account exposition about a relative penance to control you in your composing venture.

How to Pick Out Presentation Topic Ideas

The most effective method to Pick Out Presentation Topic IdeasThe motivation behind an introduction is to give data and express what is on your mind to the individuals who will go to the gathering. You ought to have the option to have an infectious introduction theme that will pull in the consideration of individuals. You ought to have the option to pass on your message through various methods, with the goal that the intended interest group will have the option to comprehend your messages.While selecting introduction points for your next gathering, it is imperative to remember the accompanying things: You ought to have the option to persuade your crowd. The crowd ought to have the option to get a handle on the primary concerns of your presentation.Choose introduction points that are energizing, useful, straightforward or more all important. Concentrate on the territory of intrigue that you need to address in your discourse. Individuals ought to have the option to relate well with wha t you say.Presentation theme thoughts can be utilized adequately in the event that they incorporate statistical data points. This will assist the crowd with visualizing what you are discussing. Allow the crowd to see or hear what you are attempting to pass on in a manner that is justifiable. Additionally, you can utilize raw numbers to promote the essence of your message.Once you have selected the data that you need to partake in your introduction themes, you have to break down the requirement for introducing the point. You likewise need to consider the message that you need to pass on. By utilizing these thoughts, you will have the option to produce thoughts for introduction topics.When you are discussing introduction subject thoughts, you can without much of a stretch make buzz by including imaginative thoughts and instances of how different gatherings have introduced their thoughts. A fascinating tale about the subject can be passed on in a couple sentences.It is anything but dif ficult to make intriguing introduction theme thoughts as long as you have the correct information about the subject. By utilizing the correct subject thoughts, you will have the option to mention to the crowd what you mean and drive them towards a solution.Another approach to make the correct impression is to utilize the correct introduction point thoughts. You can introduce thoughts that will invigorate the thinking procedure about the crowd. You will have the option to accomplish compelling outcomes in your introduction as long as you can show something that is really fascinating and valid.

How to Choose a Professional College Essay Writer

Step by step instructions to Choose a Professional College Essay WriterFinding an expert school article author that you can confide in your paper, that is simpler than you might suspect. So as to pick the perfect individual to carry out the responsibility, you should ensure you get your work done first. Following are a few hints to assist you with picking the ideal individual for the job.Ask around for suggestions: Some of the best journalists in the business have seen your paper previously. Discover a portion of their references and solicit them what they thought from your paper. On the off chance that they gave it a positive survey, the essayist you are thinking about ought to too.Read through a couple of good references and you ought to have the option to locate an expert. Next, search for references of their paper(s) with a similar creator. You need to locate a decent connection between their references and your paper.Make sure you get at any rate three references. You need to in vestigate a few papers composed by a similar creator to perceive how their style contrasts from yours. Along these lines, you can think about and contrast.Write down notes on the references: This is a significant piece of the inquiry procedure. You ought to record notes on each paper and read through them. You need to see whether there is anything the essayist has said that may have helped your paper to stand apart from the rest. Along these lines, you can abstain from rehashing similar mix-ups that you would regularly make when composing a paper.Make sure you are looking at the two papers next to each other. You need to investigate the organization, style, and what is expressed in the prologue to the paper. This will give you the understanding with respect to how your author recognizes what to remember for the paper.Before you start composing the paper, you should peruse it once again. Ensure you have your author's consideration. Along these lines, the paper will stream easily and you will have the option to remain concentrated on the project.Writing a paper is rarely simple. You need to make a decent attempt to think of something adequate to place before your group. With some training, your paper ought to go off easily.

An Introduction to Coalition Essay Topics

An Introduction to Coalition Essay TopicsFor the most part, Coalition Essay Topics are just about what they sound like. There are certain ones that get students and teachers alike excited, but it can be difficult to get students to participate. After all, there is a stigma about essay topics, which are normally dry, boring and as such, more commonly assigned in school.However, for students that do manage to stick with the topics and participate actively, the experience can be highly rewarding. Whether it's writing something creative or participating in a wider argument, participating in a Coalition Essay topic can be a form of artistic expression. It allows them to speak their mind, a tool used by a writer to make their opinion known.While the opinion can be equally valid in a majority of topics, there are always others that offer a more active and personal approach. Writing a Coalition Essay topic that considers the main focus of the essay; for example, abortion, tackles the discuss ion from an emotionally sensitive angle. It presents an issue from a third-person perspective.Writing about race, for example, touches on many ideas that are often hotly debated in the public, from labor unions to welfare, and all aspects of society. It's the ability to connect the personal with the political that often leaves students wanting more in the essay. Through the use of coalition essay topics, this can be easily achieved.A similar thought to the difficulty of creating a Coalition Essay Topic is the different methods of learning that are available to students. The classroom setting is one of the oldest forms of education and it continues to remain important to many students. The difficulties of writing a Coalition Essay topic can create feelings of isolation and therefore, the effectiveness of the experience for the student will greatly rely on the manner in which they are taught.Some students may want a more traditional and easier-to-use learning method, such as a theory lesson. For those, Coalition Essay Topics is still considering helpful. It doesn't matter if the subject matter is sensitive, but with the element of learning to be simplified and engaging, the experience will be much more beneficial.It's also important to understand that Coalition Essay Topics doesn't need to be written solely for the purpose of having fun or venting, as some think they should. The difficulty of the topic isn't usually a determining factor of whether or not it can be successful, but rather the student's interest. If a student wants to write a Coalition Essay topic, the more they feel the topic is entertaining, the more likely they will learn.It's important for all students to engage in Coalition Essay Topics. Just because the subject is politically charged, doesn't mean that the experience won't be enjoyable. For students to truly learn and develop, they need to feel a sense of satisfaction from completing the subject matter.

Writing Articles that Persuade

Composing Articles that PersuadeA convincing paper isn't anything but difficult to compose and there are numerous influential exposition points which you can pick. Paper points are significant in light of the fact that they give a clarification of what you are attempting to communicate and how you are attempting to convince the peruser. This can be a troublesome subject to compose, particularly in the event that you have never endeavored this. So as to compose a powerful exposition, it is significant that you pick a theme that you know about with the goal that you can expand on your insight into the topic.Writing articles which convince is similarly as troublesome as thinking of one that doesn't. You should utilize a wide range of instruments so as to viably compose the contention in your article. These instruments incorporate equivalents, words, expressions, and titles. The way to composing a powerful exposition is that it must be persuading. In the event that you can show the perus er that you are correct, at that point they will no doubt tune in to your contentions and accept that you are correct.A enticing paper isn't a simple subject to compose. One of the primary things that you should do so as to compose a powerful exposition is to pick an intriguing subject. There are numerous subjects that can be utilized for an influential paper, however there are likewise numerous points that are progressively hard to expound on. It is significant that you know the contrast between these two subjects since this will assist you with composing a progressively effective article.There are numerous influential exposition themes that identify with issues and thoughts that you know about. It is conceivable to pick a theme which is regular to the point that it gets no opportunity of being dubious. In the event that you are new to the subject, notwithstanding, this isn't the best point to choose.For model, on the off chance that you were composing an article about a pooch bree d that has an amazingly ground-breaking banter on which sort of canine is better for preparing hounds, it would not be exceptionally questionable. Truth be told, there would be numerous individuals who were discussing this theme. Be that as it may, in the event that you were composing an article about a debate with respect to which creature is better for preparing hounds, the subject would not be very popular.Many individuals decide to compose an article on a questionable point, for example, legislative issues or religion so as to manufacture an increasingly powerful paper. This is a smart thought since you will be discussing a point that is exceptionally discussed. Despite the fact that the themes are questionable, the discussion may not be authentic. For instance, a considerable lot of the contentions utilized by the strict individuals against the gay network might be right, yet they are not all founded on strong evidence.If you decide to compose an article on a questionable point , it is significant that you realize how to assemble an influential paper. You have to know the various focuses that are made by each side and afterward utilize those focuses for your potential benefit. It is additionally significant that you consider what the peruser is searching for and what it is they are looking for.Writing an article which convinces is a craftsmanship and expects you to follow a few unique strides so as to effectively compose an influential paper. You should be solid and steady before composing an article since it is basic that you follow the means effectively.

Essay Topics Ideas For Harry Potter Essays

Paper Topics Ideas For Harry Potter EssaysOne of the incredible things about Harry Potter papers is that you have such huge numbers of exposition subjects thoughts to browse. This implies there are unlimited prospects to move your inventiveness. On the off chance that you need to begin, here are some intriguing exposition subjects thoughts that you can use to go to work on.*The fundamental characters - every one of them! The Harry Potter arrangement is an otherworldly world with captivating characters. On the off chance that you truly need to be unique and not duplicate another person's thought, you can pick a character that is not the same as the rest. For instance, suppose that you picked Professor McGonagall as your paper subject. You may expound on why she is so essential to the arrangement and what job she plays in Harry's life.*Family relations - All of the characters in the arrangement are identified with one another. You can begin by investigating how these characters identif y with each other, and the connections between them. Or on the other hand you could simply incorporate Harry, Hermione, Ron, and others as instances of anecdotal families.*Psychology - One of the most ideal approaches to dive into the historical backdrop of a character is to contrast him with others from an earlier time. For instance, consider the motion pictures and TV gives you watch that have characters from authentic occasions. How would they identify with each other? You can expound on how Professor McGonagall looks at to Dickens or in the event that you contrast her with Jane Austen, for example.*Violence and sexuality - Two of the best parts of the arrangement are enchantment and supernatural animals. You may contrast them with people that have been impacted by enchantment. For instance, do they get turned on by seeing blood or do they appreciate physical torment? Expound on the contrasts between the two.*Religion and legislative issues - There are things individuals like to contend about with regards to history. You can investigate the policy centered issues that surface between the wizarding and muggle universes. Or on the other hand you can take a gander at the connection between the wizards and the Muggles.*History and reasoning - Harry's reality is continually being pushed by outside powers. His companions might be originating from various societies. How do the characters in the arrangement fit into this world? You can make your own scholastic speculations or investigate what human methods of reasoning are in an anecdotal universe.You can utilize these article themes thoughts to kick you off and take your composing profession to the following level. Let your creative mind go crazy.

Essay Topics to Use in Four Months or Less

Paper Topics to Use in Four Months or LessThere are a huge number of exposition points to look over for understudies who need to improve their evaluations. The following is a brisk reference direct for understudies who need to present their papers on the web and show signs of improvement reviews in four months.Posting your exposition is no simple assignment; you should compose research subjects that talk about recent developments, ebb and flow patterns, and different themes that might be ebb and flow in the course. These subjects can be anything from ebb and flow research themes, creative thoughts, or anything that is going on in the scholastic world right now.Posting research expositions on recent developments is one of the most effortless to do. The Internet has an immense measure of articles on everything from the best an ideal opportunity to peruse Shakespeare's plays to which American government official was the most exceedingly awful president during his organization. While exp loring ebb and flow points, one should adhere to the theme that they are generally learned about, and research the subject completely before starting the essay.Posting exposition themes on new patterns or thoughts will likewise be simpler on the off chance that you are searching for a subject that is pertinent to the ebb and flow scholastic world. New things come out constantly, and the paper is an extraordinary method to add to the subjects effectively accessible. You should attempt to discover a subject that is all around investigated, and has not been built up yet. On the off chance that you can, you can utilize a current theme, yet you ought to likewise add something new to the topic.One thought is to search for a famous activity that is right now well known. This will assist you with including an extra wellspring of data to the paper and help the peruser to comprehend the requirement for a point on the subject of the activity. This can likewise help if the topic is an intriguin g examination topic.Researching ebb and flow thoughts and patterns will permit you to incorporate more investigation into your article. You can likewise ensure that you spread a few unique points by composing an exposition about new thoughts that surface and evolving hypotheses. Subjects that are well known with the present understudies will be simpler to discover for use for expositions than themes that are new or of a similar sort as it was yesterday.Using research or new points, will permit you to include some additional data into your article that you will most likely be unable to get if you somehow managed to compose a paper dependent on your momentum thoughts. On the off chance that you locate a valuable theme that can be utilized as an additional reality, that will make an extraordinary option to your task. Permitting you to include additional data into your paper may mean improving grade.Keep at the top of the priority list when you are doing investigate for your essential a rticle point that the more examination you do, the more assist you with willing have the option to get with the exposition. Exploring papers can be very simple when you realize how to go about it.

Good Persuasive Essay Topics on Soccer

Great Persuasive Essay Topics on SoccerThere are numerous convincing exposition themes on soccer. These subjects should show the peruser why they should keep on supporting the group and go on a visit. A portion of the points that you can expound on include:Helping Readers Understand Why They Should Continue to Support Your Team. When expounding in a group you ought to give great data on why the individuals in the group need to be fruitful. Numerous understudies like to expound on how their group got to where they are currently, yet don't make reference to the explanation behind their prosperity. Give them the genuine explanation behind progress, this will permit the peruser to identify with their accounts better.Being a Leader and Confidence is an Important Aspect of a Leader. Show your perusers how you are driving by models. Demonstrate why you think it is imperative to be a pioneer and give models that will lead the peruser to feel certain about you being a leader.Being a Team Memb er. Show your perusers how you are a piece of the group and how you can help other people. Help your perusers to perceive how you can have any kind of effect on the planet and how they can utilize your help.Story Telling. Give a short story or represent it with a case of how you have helped somebody with an issue and why you were there for them. Make certain to remember your story for the article as an individual account and not only an assessment of a gathering of people.Using One Example to Teach Others. Utilize your story as an approach to instruct around one of the most significant subjects. For instance on the off chance that you are expounding on collaboration and helping other people deal with their groups, at that point you could utilize a tale about a period you helped somebody who was losing control of their vehicle.Moral Courage. Show the peruser that you are an individual of soul and that you are eager to go to bat for what you trust in. By doing this you will show that you are an individual of character and not somebody who simply state what they need to say.When composing influential exposition subjects on soccer, attempt to utilize the intensity of guide to direct your perusers towards the most significant focuses in your paper. By utilizing the intensity of models, you will have the option to impact your perusers and assist them with getting familiar with your group and the advantages that it has given to the world.

The Impact of Advertising on Consumer Purchase Behavior - Free Essay Example

It can be said that advertising is a subset promotions in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target market (Jobber and Ellis-Chadwick, 2013). Other than the obvious reason of persuading customers to make purchases, it is imperative to promote the product offering in order to create an image of the product which becomes one of its differentiating factors (Doyle and Stern, 2006). Furthermore the promotion of a product offering is important to reinforce the information the customers already have about the product (Doyle and Stern, 2006). As mentioned earlier, advertising is one of the components of promoting a product offering and thus it is defined as the paid presentation and promotion of products or services through mass media such as television, radio, newspapers and the internet(Doyle and Stern, 2006). Traditionally, advertising is carried out on the television, radion and in newspapers however disruptive technology like the internet and the phenomena it has made possible has changed advertising and the effect it can have on consumers particularly where it concerns their purchasing decisions (Jobber and Ellis-Chadwick, 2013). Illustrating this point, Google and Facebook have created new environments which are part of the networks to which the planet belongs and which operate at break-neck speed (Jobber and Ellis-Chadwick, 2013). Furthermore, the internet and social networks have also changed the way individuals communicate such that advertisements do not inherently have to be paid à ¢Ã¢â€š ¬Ã¢â‚¬Å" a good re view from one consumer to a group of others can be all the advertisement that a company would need (Jobber and Ellis-Chadwick, 2013). In addition to this, advertisements can now be interactive in such a way that the information on the product passed on to the consumer is more targeted and customised (Jobber and Ellis-Chadwick, 2013). Thus this paper will be exploring the impact of online advertisements on consumer purchasing behavior first by outlining the theories of how advertising works, then examining the effects online advertisements on consumer purchasing behaviour . How Does Advertising Work? There has been considerable debate on how advertising works however the general consensus has been that there can be no single all embracing theory that explains how all advertising works because they have varied tasks (Jobber and Ellis-Chadwick, 2013). For example advertising that attempts to make an instant sale by incorporating a return coupon that can be used to order a product is very different from corporate image advertisements that is aimed at reinforcing attitudes (Jobber and Ellis-Chadwick, 2013). Nevertheless, the competing views on how advertising works are the strong theory of advertising and the weak theory of advertising (Jobber and Ellis-Chadwick, 2013)à ¢Ã¢â€š ¬Ã¢â‚¬Å" both theories are based on how they affect customers and their end results. The strong theory follows that a customer passes through the stages of AIDA à ¢Ã¢â€š ¬Ã¢â‚¬Å" awareness, interest, desire and action. This theory argues that advertising is strong enough to increase publics knowledge and change their attitude and as a result it is capable of persuading new customers to purchase a brand (Jobber and Ellis-Chadwick, 2013)). This is called the conversion theory of advertising: non-buying customers are converted to buyers(Jobber and Ellis-Chadwick, 2013). The product has been criticised on two grounds; one there is little evidence that consumers experience a strong desire before making a purchase because in cases of inexpensive product a customer could very well purchase a brand on a trial basis without any strong conviction that the brand is superior (Jobber and Ellis-Chadwick, 2013). The second criticism is that the theory ignores what happens after action as advertisements in mature markets also targets already established customers of the brand (Jobber and Ellis-Chadwick, 2013). The weak theory follows that a customer passes through awareness, trial and reinforcement à ¢Ã¢â€š ¬Ã¢â‚¬Å" ATR (Jobber and Ellis-Chadwick, 2013). This ATR model or theory is widely supp orted in Europe with Ehrenberg (cited by Jobber and Ellis-Chadwick, 2013) explaining that advertising can work exactly the way the ATR model theorises as there is no need for strong emotions like desire and conviction before a first purchase is made. It could simply be a purchase for trial followed by reinforcements. Consumer Purchase Behavior Theory Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Solomon and Bamossey, 2006, p6). Schiffman and Kanuk (2007, p3) also take a similar approach defining consumer behaviour as the behavior that customers display in searching for, purchasing, using, evaluating and disposing of goods and services they expect will satisy them. Early economists led by Nicholas Bellouni, John von Neumann and Oskar Morgenstern started to scrutinise the foundation of consumer making decisions (Richarme 2007). They approached the topic from an economic standpoint and focused only on the act of purchase and the most predominant model from this viewpoint is the Utility Theory (Richarme, 2007). The Utility Theory viewed consumers as entirely rational and self interested making their purchase decisions based upon the ability to maximise their use of their desired product whilst expending minimum effort (Richarme 2007). Another approach to consumer purchase theory is the psychodynamic approach which; the key tenet is that consumer behavior is determined by biological drivers rather than individual cognition or environmental stimuli (Bray 2008). Perhaps the most widely cited is the cognitive approach which views the consumer as an information procession (Ribeaux and Poppleton, 1978) who actively seeks and recieves environmental and social stimuli as informational inputs which subsequently aids decision making (Bray 2015). Sheth et al (1991) propose that there are five consumption values influencing consumer purchase choices. The values are functional value, conditional value, social value, emotional value and epistemic value (Sheth et al, 1991). Three fundamental propositions are obvious in the proposed theory and these are: Consumer choice is a function of multiple consumption values (Sheth et al, 1991). The consumption values make different contributions in any given consumer purchase choice (Sheth et al, 1991). The consumption values are independent (Sheth et al, 1991). Online Advertisements and Its Impact on Consumer Purchasing Behavior The beginning on online advertising was in 1994 when Hot Wire sold the first ad banner on their companys website (Bakshi and Gupta, 2013). By year 2000 online advertising spending in the United States had reached $8.2 billion dollars with these numbers increasing to $12.7 billion as more people are connected to the internet and spend more time online (Bakshi and Gupta, 2013). This is a clear sign that online advertising has developed quickly in the last decade. Some of examples of online advertisements includes floating ads, expanding ads, wallpaper ads, trick banners, pop-ups and pop-unders (Bakshi and Gupta, 2013). Now these are the ones instigated by marketers or producers themselves. This paper however puts forward that if advertising (online advertising being no different) is a method of mass-communicating product benefits then online word of mouth or reviews may be considered as an additional method of online advertising albeit the marketers or producers would have very littl e control as to how such reviews are presented. Online Reviews Research has shown that consumer opinion and recommendations actually count towards purchase decision because product review allows consumers to get a feel for the product without making a trial purchase (Murphy, 2015). Recommendation sources according to Andreasen (1968) have a typology as follows: impersonal advocate (mass media), impersonal independent (consumer reports), impersonal advocates (sales clerk) and personal independents (friends) (Senecal and Nantel, 2004). Sencal and Nantel (2004) also report that consumers indicated that for their next purchase of durable goods they would be using first their personal independents as sources of recommendation. This plays directly to customers need for information. Whilst customers could research products through search engines such as Google and Bing. It is never quite like having a first hand account from an unbiased user of the product. Statistics have shown that 80% of online shoppers would change their minds based on online reviews (Murphy, 2015). Supporting this is the fact that in a study carried out in India of the influencers of online purchase decisions, 93% of the respondents indicated that they considered online word of mouth much more reliable than all the other sources of information including the typical online ads (Bakshi and Gupta, 2013). Thus it would logically follow that having bad reviews would correlate with poor sales whereas good reviews would mean good sales (Murphy, 2015). A case in point is the sale for a t-shirt on Amazon which shot up a staggering 2300% in 2009 after a joke review for the T shirt went viral on the the internet (Murphy, 2015). Till date the t-shirt which features three wolves howling at a full moon has garnered over 2000 reviews (Murphy, 2015). Another example is a study which showed that the biggest influencer for holiday shopping recommendations was from friends and family on social media with 63% swayed by Amazon reviews and 24% were from blogger endorsemen ts (Morrison, 2014). Social Media/Social Networks Directly related to online reviews where it concerns online advertising are social networks which could be considered as the platform through which online reviews are exchanged albeit they should be considered separate elements and influencers (Morrison, 2014). Social network platforms such as Facebook which grew by 22% between October 2011 and November 2011 and Youtube which grew 67% percent between the same time frame are the new age medium of online advertising reaching millions of people at a go (Darban and Li, 2012). A study carried out between 2013 and 2014 found that 64% of respondents were convinced of what holiday gift to purchase by a social medium. Social media appears to be so effective that there is at least one social medium guiding consumers through their path to purchase. For example, 58% of respondents to the aforementioned study used Pinterest to find ideas and inspiration, 60% use Facebook to seek promotion whilst 48% share the the purchases they have made on Fac ebook inspiring others to also make purchases (Morrison, 2014). To this end, 11 out of 12 respondents confirmed that they have made purchases as a result of interacting with the producers on social media or interacting with their peers on social media and getting a sort of first hand advertisement of the product online (Darban and Li, 2012). In addition consumers have also indicated that they are able to communicate directly with producers via social media thus speeding up the purchase process as they also indicated that the length of time it sometimes takes to get the information they need from producers can put them off buying the product in the first instance (Darban and Li, 2012). General Online Advertisements In a study carried out on the effects of online advertisements on consumer buying behaviour of branded garments in Pakistan(Afzal and Rabbani Khan, 2015), it was interestingly discovered that there is no direct effect of online advertisements on the buying decisions of branded garmets whereas it was found that there is a significant indirect effect of online advertisements on consumer buying decisions because of advertising characteristics and consumer attitudes (Afzal and Rabbani Khan, 2015). Conversely, in another study carried out it was found that contrary to the the discovery of the study in Pakistan there was a direct link between online banner advertisements and the making of purchases or purchase decisions (Li and Leckenby, 2004) . Interesting another study showed that revenue garnered as a result of online banner ads (which attracted the most revenue) were on a high from 1998 when 56% of revenue made by the respondent company were from online banner ads. However, by the ye ar 2001 these numbers had began falling until 2003 when it was only at 21% (Li and Leckenby, 2004). These studies did not give the reason as to the decline banner ads generated revenue. However the study in Pakistan had reported that consumers seemed to place more stock on word of mouth such as online reviews and a large percentage of the revenue generated by the participating companies were from loyal customers and refferrals (Afzal and Rabbani Khan, 2015). These go back to reiterate the points of discussion in the previous section of this paper as to the effectiveness of social media platforms and online reviews as a method of marketing. Thus it would appear that other methods or forms of online advertisement do not perform as well as social media platforms and online word of mouth it terms of being revenue generators. The logical question to ask then is why this is so? The answer is not far-fetched and probably lies in the results of a study carried out on consumer perception of online advertisements (Priyanka, 2012). The options provided were entertaining, informative, irritation, credibility, interactivity and purchase. The respondents to these study were further adjusted for age in order to get a clear picture as to the age range of consumers and their perspective (Priyanka, 2012). Of the 100 respondents to the study, irrespective of age, 22 found online advertisements informative, 18 found them irritating whilst 18 respondents have made purchases because of online advertisements (Priyanka, 2012). Of those the respondents who made purchases 6 were between the ages of 41-50 whilst 5 respondents were of the older than 50 age group (Priyanka, 2012). In addition a very small percentage of this age group found online adverts credible which could mean that perhaps if they percieved online adverts as more credible they could be looking to making more purchases (Priyanka, 2012). Surprising this age group also found online adverts less irritating but also less informative (Priyanka, 2012). This could logically be reasoned to be as a result of the fact that most purchasers of this age actually want more information before they make purchases and are willing to suffer through online advertisements perhaps because they are not skilled in surfing social media platforms to gain more information of the product (the study also showed that only a very small percentage of the above 50 age group do not surf the internet or engage in online window shopping) (Priyanka, 2012). Thus it would appear that forms of advertisement other than social media and online word of mouth walk a tight rope of being irritating and putting the consumer off thereby having a negative impact on consumer purchasing decisions. Other Forms of Advertisements and its Impact on Consumer Purchase Behavior In a study of 175 respondents carried out by Iqbal et al (2013) to determine the relationship between brand perception, advertising and consumer purchase behavior. Their findings, analysis and results showed that advertisements had a positive effect on brand perception and consumer purchase behavior, particularly in teenage consumers (Iqbal et al, 2013). Similarly Mel et al (cited by Malik et al 2014) argues that over time, advertisement plays a major role in influencing the consumer such that they become less price sensitive. In the same vein, Ackerbergm (cited by Malik et al, 2014) also argues that advertising is a great source of product learning for consumers. However image advertising and prestige advertising appears to have less significance in creating or instigating a learning process about the product (Malik et al, 2014). In other words, advertisements have a more positive effect on consumer purchase behavior if the advertisement includes informational content (Malik et al , 2014). Added to this is the fact that, it has been discovered that the more interactive an advertisement is the more it captivates the attention of the consumer and the more impact it actually has on consumer decision (Iqbal et al, 2013). In comparison to online advertisements, the general consensus amongst scholars about traditional methods of advertisements appears to be that there is some positive impact on consumer purchase behavior ranging from product learning, to a decrease in price sensitivity and an increase in actual purchases (Kumar and Raju, 2013). This paper argues that perhaps this is due to the fact that producers or marketing managers have more control over traditional methods of advertisements. Wheresas with online advertisements, consumers are able to ignore the advertisements, pro-actively initiate the product learning process themselves thus controlling what they learn about the product which could be positive or negative. Conclusion This paper focused on the impact of advertisements (with a focus on online advertisements) on consumer purchase decisions. The strong and weak theories of advertisement were examined in order to determine the way in which advertisements work. Furthermore, some key elements of online advertising such as word of mouth by way of online reviews on social media platforms were examined in detail as well as their impact on consumer purchase decision. Finally online advertisements in general and how they influence consumer purchase decision was also examined. From the aforementioned examination and analysis, it can be concluded that online advertisements in whatever form can have either a positive or negative impact on consumer purchase decisions. Marketing managers appear to have very little influence on how the advertisements will impact consumer purchase behavior. Thus making the results inconsistent. Perhaps this is because the internet is such a fast-paced and volatile environment. In sharp contrast, it was discovered that traditional methods of advertisements have consistent (across various studies) positive impact on consumer purchase behavior. It can also be concluded that of all the forms of online advertisement, online reviews are perhaps the most volatile and prone to resulting in a negative impact on purchase decisions. Nevertheless, it is also quite likely to bring on the most amount of sales within a short period of time. It was discovered that consumers find some online adverts annoying which also influences their decision to allow the engagement of their attention and consequently their money in making the final purchase. In addition, it was also found that there are positive correlations between online adverts and consumer purchase behavior in that the online adverts triggers the customers interest in a product and eventually leads to a purchase. References Afzal, S. and Rabbani Khan, J. (2015). Impact of Online and Conventional Advertisements on Consumer Buying Behaviour of Branded Garments. Asian Journal of Management Sciences and Education, 4(1), pp.126 135. Bakshi, G. and Gupta, S. (2013). Online Advertising and Its Impact on Consumer Buying Behaviour. International Journal of Research in Finance and Marketing, 3(1), pp.21-30. Bray, J. (2008). Consumer Behaviour Theory: Approaches and Models. 1st ed. [eBook] Available at: https://eprints.bournemouth.ac.uk/10107/ Darban, A. and Li, W. (2012). The Impact of Online Social Networks on Consumer Purchasing Decision. Masters. Jonkoping University. Doyle, P. and Stern, P. (2006). Marketing management and strategy. 4th ed. Harlow: Pearson Education. Jobber, D. and Ellis-Chadwick, F. (2013). Principles and Practice of Marketing. 7th ed. Berkshire: McGraw Hill Education. Kumar, D Raju, V. (2013). The Role of Advertising in Consumer Decision Making. IOSR Journal of Busines s and Management, 14(4), pp.37-45. Li, H. and Leckenby, J. (2004). Internet Advertising Formats and Effectiveness. 1st ed. [eBook] Available at: https://brosephstalin.files.wordpress.com/2010/06/ad_format_print.pdf Malik, M., Ghafoor, M. and Iqbal, H. (2014). The Impact of Advertisement and Consumer Perception on Consumer Buying Behaviour. International Review of Social Sciences and Humanities, 6(2), pp.55-64. Iqbal.H., Malik, M., Ghafoor, M., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B. (2013). Impact of Brand Image and Advertisements on Consumer Buying Behaviour. World Applied Sciences Journal, 23(1), pp.117 122. Morrison, K. (2014). Social Media Has Changed How Consumers Shop Online [Infographic]. [Online] Adweek.com. Available at: https://www.adweek.com/socialtimes/social-media-changed-consumers-shop-online-infographic/209738 Murphy, M. (2015). Understanding consumers: How the Internet has affected purchasing habits. [Online] Blog.rdpr.co.uk. Available at: https: //blog.rdpr.co.uk/how-has-the-internet-affected-purchasing-habits Priyanka, S. (2012). A study on the impact of online advertising on consumer behaviour (with special reference to emails). International Journal of Engineering and Management Sciences, [Online] 3(4). Available at: https://scienceandnature.org/IJEMS-Vol3 (4)-Oct2012/IJEMS_V3(4)10.pdf Ribeaux, P. and Poppleton, S. (1978). Psychology and work. London: Macmillan. Richarme, M. (2007). Consumer Decision Making Models Article [Online] Decisionanalyst.com. Available at: https://www.decisionanalyst.com/publ_art/decisionmaking.dai Schiffman, L. and Kanuk, L. (2007). Consumer Behaviour. 9th ed. New Jersey: Prentice Hall. Senecal, S. and Nantel, J. (2004). The influence of online product recommendations on consumers online choices. Journal of Retailing, 80(2), pp.159-169. Sheth, J., Newman, B. and Gross, B. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), pp.15 9-170. Solomon, M. and Bamossy, G. (2006). Consumer behaviour. 3rd ed. Harlow, England: Financial Times/Prentice Hall.